Here’s why Substack’s scam worked so well • Buttondown

Substack’s leadership pays a secret, select group of people to write for the platform

As you may already know, Substack is a tool for publishing email newsletters like this one. The idea is that anyone can start a newsletter, using Substack’s (very nice) interface, and we have the option to charge subscribers. Substack advertises itself as a tool, an app, that functions like a…

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